Dreams and Purpose are a black-owned stationery brand, based in the UK, that focuses on helping people reach and manifest their desired goals and find their purpose through organising their day to day life. 

We offer notebooks, planners, checklists, greeting cards, vision board services, and downloadable business guides that are bursting with Afro-Caribbean inspired patterns to make things are a little bit more interesting and fun when planning your day. 


Dreams and Purpose was founded by Jazmin Molai who launched the brand in late August 2020. Jazmin had always been a lover of all things stationery, but could never find anything that showed any representation or diversity. She wanted to see fun, vibrant colours that reminded her of her birth place Zimbabwe, as well as other afro-caribbean prints that embodied where all of her friends were from in different parts of the world.

She then took it that step further and wanted to provide services, such as our vision board consultations, to help people manifest their goals and dreams into reality.

'I found I was manifesting without even realising I was doing it. I have manifested holidays, apartments, the resources to start this business, and so much more! When I found the formula, I wanted to share that with everyone!' - Jazmin, Founder of Dreams and Purpose



We believe in giving back to our community because Black Lives Matter. Therefore, 10% of the proceeds purchased from all of our products will be donated to the following charities:

Black, African and Asian Therapy Network (BAATN)

BAATN focus  on addressing the inequality of access to appropriate psychological services for Black, African, South Asian, and Caribbean people through providing training for their counsellors and therapists. They provide an online directory to therapists who are experienced and qualified. BAATN also run a mentorship program, helping students navigate from their journey of applying to become a qualified counsellor and/or therapist to qualifying, so they can contribute to mental health services in the UK. To find out more, please click here.

Black Lives Matter Foundation

Black Lives Matter Foundation is a global organization in the US, UK, and Canada, whose mission is to build local power to intervene in the violence inflicted on Black communities by the state. By combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, they create immediate and effective improvements in the lives of the Black community. To find out more, please click here.

Please get in touch!